H&M Compressors and pumps.

Website & marketing

The client

H&M Compressors and Pumps is an industrial equipment specialist based in Basildon, Essex. It’s a family run business that can supply, service, install, and repair industrial equipment including air compressors, pumps, motors, fans, gearboxes, and more.

The brief

H&M’s old website ticked the box of having a website, but it didn’t provide customers with information about the extensive range of products or services the company offered. H&M wanted a new website that would let customers know all the ways it could help them.

H&M also wanted to increase its brand awareness with the long term aim to increase sales by investing in marketing. Up until then, the company did very little marketing.

Our approach

We worked with H&M to design & build a completely new WordPress website that is easy to use and showcases everything they can offer their valued customers. A clear call-to-action (CTA) is repeated throughout the website to encourage visitors to “get a quote”.

We recommended a content marketing & social media strategy that would boost brand recognition and keep H&M top of mind for existing & potential customers.

The outcome

A simple website that makes it easy for visitors to find the product or service they need and contact H&M for help or a quote. Regular newsletters, blog posts, and social media posts will position H&M as a trusted expert, raise brand awareness, and, ultimately, increase sales.

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